Case Studies
Deep dives into how I've built growth systems at scale. Each case study covers the challenge, strategic approach, and measurable results delivered. See my full work history for more context.
FreshBooks
Scaling organic from #3 to #1 revenue channel
How product-led content strategy and international expansion drove $30M in ARR from organic search.
$30M
ARR from Organic
400%
Traffic Growth
7
Markets Launched
Newfold Digital
Building search data infrastructure for 20X visibility
How AI-powered operations and data engineering expanded query visibility from 200K to 4M tracked queries.
20X
Query Visibility
70%
Time Reduction
29
Team Members
FreshBooks
Safeguarding $1M+ in traffic value with SEO governance
How cross-functional collaboration and automated monitoring protected critical organic revenue.
$1M+
Traffic Protected
24hrs
Issue Detection
15+
Teams Aligned
National Electronics Retailer (MENA)
Scaling Revenue 900% by Solving International Architecture
How architectural unification and executive alignment fixed a "triple-split" index problem to unlock 225K pages and drive 900% revenue growth.
900%
Revenue Growth
225K
Pages Indexed
5.8X
Index Expansion