Speaking & Media
I speak at conferences, host webinars, appear on podcasts, and teach courses on SEO, growth strategy, and AI in marketing.
CTV News · February 2026
How are companies using sponsored ads to divert customers from local businesses?
Featured on CTV News discussing how large corporations use sponsored search ads to intercept customers searching for local businesses, and what small businesses can do about it.
Watch on CTV News →
Webinars & Talks
Relevance Engineering in SEO
Deep dive into how relevance engineering is changing the way we think about SEO strategy and content optimization.
Watch on YouTube →SEO Audit / SEO Surgery
Live SEO audit session alongside Jono Alderson (Yoast) and Nitin Manchanda (Trivago). Hosted by SEMrush India.
View slides →Custom GPTs for SEOs
How to build and deploy custom GPTs to automate SEO tasks, from content briefs to technical audits.
Watch on YouTube →SEO Strategy for SaaS
Discussion on building SEO programs for B2B SaaS companies, including FreshBooks' approach to content and international expansion.
Watch on YouTube →Teaching & Training
BrainStation
Lead Instructor, Search Engine Marketing
2021 – 2022
Taught SEO, SEM, and Google Analytics courses to senior industry professionals transitioning into digital marketing or deepening their expertise.
IAB Canada
SEO Trainer
2020 – 2021
Recognized as a SEM subject matter expert by the Interactive Advertising Bureau to train marketing leaders from Canada's top enterprise brands.
Topics I speak on
These are the areas where I have the most depth and can provide actionable insights.
AI & Answer Engine Optimization
How to position your brand for visibility in AI-generated answers. The shift from ranking to being cited.
Enterprise SEO at Scale
Building SEO programs for large organizations. Data infrastructure, team structure, cross-functional alignment.
See case study →Growth Strategy for B2B SaaS
Turning organic and paid into a unified acquisition system. Product-led content, marketplace platforms, international expansion.
See case study →AI-Powered Marketing Operations
Building AI workflows that actually work. Custom GPTs, automation, increasing team velocity without sacrificing quality.
See case study →Leadership & Team Building
Scaling teams from 1 to 25+. Hiring, mentoring, creating cultures of ownership and continuous improvement.
See case study →Board-Level Communication
How to present growth strategy to executives and boards. Translating SEO into business outcomes and securing resources.
Interested in having me speak?
I'm available for conferences, webinars, podcasts, and corporate training sessions.
Get in touch