The Challenge
Newfold Digital operates multiple billion-dollar web hosting brands including Bluehost, HostGator, and Yoast. The SEO team lacked unified data infrastructure, limiting visibility to only 200K queries across all properties. Content production was manual and slow, unable to scale with business needs.
The Approach
- Architected a centralized search data warehouse consolidating data from all brand properties, enabling cross-brand insights and opportunity identification.
- Implemented AI-powered content operations using LLMs for research, brief generation, and quality assurance, reducing production time by 70%.
- Built a 29-person global team spanning SEO strategists, data analysts, content marketers, and developers.
- Created automated monitoring and alerting systems for real-time visibility into search performance.
The Results
- Expanded query visibility from 200K to 4M tracked queries (20X increase)
- Reduced content production time by 70% through AI-powered workflows
- Unified SEO strategy across Bluehost, HostGator, and Yoast brands
- Established data-driven prioritization driving measurable traffic and revenue growth